What is programmatic SEO?
What does an example workflow look like for Programmatic SEO?
Have a look at the visual workflow below. By combining a dynamic page template with your database and datasets, and running it through an automation workflow for Programmatic SEO (pSEO), you can generate Programmatic SEO landing pages (pSEO pages) at scale. But always stay keen on the quality of the output!
To make sure the quality of the Programmatic SEO content is on point, at Seeders we spent more time in research and building our dynamic page template in detail. This adds more value to your end result.
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What are the Benefits of Programmatic SEO?
Advantages of Programmatic SEO in detail;
- Scalability: Programmatic SEO empowers marketers to effortlessly scale their efforts to accommodate extensive keyword portfolios and vast numbers of landing pages. By transforming processes such as keyword research and SEO content creation by integrating dynamic data sources, marketeers can efficiently research, structure, launch and manage large websites targeting ultra-specific search intents and connecting it to highly relevant landing pages powered by high-quality data sets. This scalability enables organizations to expand their online presence and reach a broader audience without compromising the quality or relevance of their SEO strategies. Additionally, the dynamic nature of Programmatic SEO allows for swift adaptation and bulk editing to changes in search engine algorithms, insights or newly gathered data sources ensuring continued scalability and effectiveness over time.
- Specific Targeting of Search Intent: By leveraging big data sets and connecting them to landing pages, Programmatic SEO allows for precise targeting of keywords and search intent. This results in more tailored content and outreach strategies, increasing the likelihood of attracting high-quality traffic and top ranking positions in Google an other search engines.
- Better Understanding of Search Queries: To achieve succes with Programmatic SEO, it is crucial that the Programmatic SEO Pages provide the most relevant content for every search query that is targeted. Therefore, the data sets and the dynamic pages structure should be covering all aspects of the search intent. This makes understanding the search query even more important and will contribute to the quality of the pSEO pages being launched.
- High-Quality SEO Content: Programmatic SEO facilitates the creation of high-quality SEO content by leveraging dynamic data sources and sets with dynamic entities. This data-driven approach ensures content is precisely tailored to user intent, addressing their needs and preferences effectively. By utilizing data insights, marketers can identify emerging trends and opportunities, staying ahead of the curve. This results in increased user engagement, improved search rankings, and higher conversion rates, making Programmatic SEO a vital tool for modern marketers.
- Data-Driven Growth: Programmatic SEO relies on comprehensive data to inform decision-making and optimization strategies. By leveraging insights derived from Google search, competitor analysis, and performance metrics, marketers can make informed adjustments to improve the SEO content of the landing pages and campaign performance continuously.
- Dynamic Adaptability: Through dynamic page templates and dynamic SEO content, Programmatic SEO adapts to evolving search engine algorithms and insights in real-time. This agility ensures that your website remains relevant and competitive amidst fluctuating search trends. It is easy to
- Efficiency and Time Savings: By making repetitive tasks such as keyword research and content creation more scalable and suitable for bulk management, Programmatic SEO frees up valuable time for strategic planning and data research. This efficiency enables marketers to focus on high-impact activities that drive better ROI.
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Cost-Effectiveness: While initially requiring investment in keyword research, data gathering, data set creation technology and resources, Programmatic SEO ultimately proves cost-effective by reducing the need for manual labor and maximizing the ROI of SEO initiatives. The automation of tasks also minimizes the risk of human error, further optimizing resource allocation.
Programmatic SEO vs Traditional SEO
Programmatic SEO vs Traditional SEO: A Comparative Overview
In the ever-evolving landscape of digital marketing, the debate between Programmatic SEO and Traditional SEO continues to captivate marketers seeking the most effective strategies to enhance their online presence.
While Traditional SEO remains a valuable strategy for improving online visibility, Programmatic SEO offers a more streamlined and data-driven approach to optimization. By leveraging automation, dynamic data integration, and ultra-specific targeting, Programmatic SEO empowers marketers to achieve unprecedented levels of scalability, efficiency, and effectiveness in their SEO campaigns.
Time to start your journey to #1, with programmatic SEO
Let’s explore the key differences:
Approach to Optimization
- Traditional SEO: Traditional SEO primarily relies on manual processes, where marketers conduct keyword research, optimize content, and monitor performance manually. While effective, this approach can be time-consuming and labor-intensive, especially when managing large websites with extensive content.
- Programmatic SEO: Programmatic SEO leverages automation and data-driven insights to streamline optimization processes. By integrating dynamic data sources and AI-driven algorithms, Programmatic SEO enables marketers to scale their efforts efficiently while targeting ultra-specific search intents with precision.
Scalability
- Traditional SEO: Scaling Traditional SEO efforts can be challenging, particularly when managing numerous keywords and landing pages. Manual tasks such as keyword research and content optimization may become overwhelming as the scope of the campaign expands.
- Programmatic SEO: Programmatic SEO excels in scalability, allowing marketers to effortlessly manage extensive keyword portfolios and vast numbers of landing pages. Through automation and dynamic data integration, Programmatic SEO enables marketers to adapt quickly to changes in search algorithms and user behavior, ensuring continued scalability and effectiveness.
Targeting and Personalization
- Traditional SEO: Traditional SEO strategies often focus on broad keyword targeting, aiming to capture a wide audience. While effective at generating traffic, this approach may lack the personalization necessary to engage users effectively and drive conversions.
- Programmatic SEO: Programmatic SEO enables ultra-specific targeting of search intent, delivering personalized experiences tailored to individual users’ needs and preferences. By leveraging dynamic data sources and AI-driven algorithms, Programmatic SEO ensures that content aligns perfectly with users’ search queries, maximizing engagement and conversion rates.
Adaptability to Changes:
- Traditional SEO: Adapting Traditional SEO strategies to changes in search engine algorithms or market trends can be time-consuming and challenging. Manual adjustments may lag behind rapidly evolving digital landscapes, impacting the effectiveness of optimization efforts.
- Programmatic SEO: Programmatic SEO excels in adaptability, allowing marketers to swiftly respond to changes in search algorithms, insights, or newly gathered data sources. Automation and bulk editing capabilities enable marketers to implement optimizations efficiently across multiple pages, ensuring consistency and effectiveness over time.
In conclusion, while Traditional SEO remains a valuable strategy for improving online visibility, Programmatic SEO offers a more streamlined and data-driven approach to optimization. By leveraging automation, dynamic data integration, and ultra-specific targeting, Programmatic SEO empowers marketers to achieve unprecedented levels of scalability, efficiency, and effectiveness in their SEO campaigns.
Programmatic SEO & AI (ChatGPT/OpenAI)
Integration of AI with Programmatic SEO
Programmatic SEO can be perfectly integrated with Artificial Intelligence (AI) to revolutionize SEO campaigns, leveraging advanced AI content, data analysis, predictive modeling, and automated decision-making processes.
Enhanced SEO Optimization Strategies with AI
AI enhances Programmatic SEO by providing valuable insights from vast datasets, facilitating predictive optimization strategies and enabling dynamic content creation that is powered by data. This protects high-quality output for the content of your Programmatic SEO pages.
AI Software Tools and Automation for pSEO
Get your free programmatic SEO scan now!
How to build your programmatic seo campaign
How to do Programmatic SEO?
Build your Programmatic SEO campaign in 6 easy steps.
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Research Programmatic SEO Keywords
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Choose Head Terms & Find Dynamic Entities (Modifiers)
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Build your Programmatic SEO Dataset
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Design your Dynamic Page Template
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Generate High-Quality SEO Content in Bulk
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Publish, Index & Rank Pages in Google
Step 1: Research Programmatic SEO Keywords
How to do keyword research for Programmatic SEO?
Follow these steps to find your keywords for Programmatic SEO:
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Brainstorm a list of potential keywords for your business
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Paste the list of potential keywords into a tool like Ahrefs
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Generate keywords ideas by search for keywords that match your terms (this will generate countless ideas for your topic)
Time to start your journey to #1, with programmatic SEO
4. Follow these steps to find your keywords for Programmatic SEO:
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Brainstorm a list of potential keywords for your business
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Paste the list of potential keywords into a tool like Ahrefs
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Generate keywords ideas by search for keywords that match your terms (this will generate countless ideas for your topic)
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Look for keywords that have a high potential of generating value for your business. Try to understand the search intent behind the keywords to know what a person is looking for. This way you can estimate what kind of page, information or solution they are looking for. And how you can play into this.
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For better understanding of how Google handles the keywords and the top ranking results, have a look at the SERP’s that rank for your keyword selection. This will give you an impression of the quality of pages that rank and wether it is realistic to offer better content that connects better to the search intent.
Step 2: Find Dynamic Entities (Modifiers)
Step 3: Build your Programmatic SEO Dataset
Request your free programmatic SEO audit now
Ways to find or build your Programmatic SEO dataset
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Utilize Existing Datasets: Start by exploring directories such as Google Dataset Search or platforms like Kaggle to discover high-quality datasets relevant to your dynamic entities. These datasets are often freely available for download and usage, providing a solid foundation for your Programmatic SEO strategy. You can also purchase data sets that are available on the market on platforms like Datarade.ai
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Web Scraping: Employ web scrapers to gather data from the web. Web scraping allows you to extract information from websites and online sources, enabling you to collect specific data points tailored to your dynamic entities. However, ensure compliance with ethical and legal guidelines when scraping data.
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API Integration: Connect with APIs (Application Programming Interfaces) that offer access to the data you require for your Programmatic SEO campaign. Many websites and platforms provide APIs that allow developers to access their data programmatically, facilitating seamless integration into your dataset.
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Manual Data Collection: Build your own datasets manually by conducting thorough research and gathering data from various sources. This approach involves identifying authoritative sources, conducting surveys, interviews, or observational studies, and compiling the gathered information into a cohesive dataset tailored to your specific dynamic entities.
Step 4: Design your Dynamic Page Template
How to build your Dynamic Page Template
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Write the SEO outline for 1 example of the Programmatic SEO Pages: Begin by drafting a comprehensive SEO outline (briefing) for a single example of your Programmatic SEO Page. Identify key elements such as title tags, meta descriptions, headings, and content structure based on your target keywords and dynamic entities. This outline serves as the blueprint for your Dynamic Page Template.
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Create 1 Example SEO Page: Before diving into the template design, create a single example landing page based on your SEO outline. This serves as a practical reference point for visualizing the layout, content structure, and overall aesthetic of your Programmatic SEO Pages. And can also be used to compare with future output that is generated dynamically.
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Convert the SEO outline to a Dynamic Page Template: Using the SEO outline as a guide, transform it into a Dynamic Page Template that can be applied to all Programmatic SEO Pages. Incorporate dynamic placeholders and variables that will be populated with data from your dataset, ensuring flexibility and customization across multiple pages. Pay close attention to layout, formatting, and design elements to maintain consistency and coherence throughout your website.
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Create some additional example pages to verify the structure of your Dynamic Template: Once your Dynamic Page Template is created, generate additional example pages to validate its structure and functionality. Populate these pages with data from your dataset, ensuring that dynamic elements are correctly integrated and displayed. Conduct thorough testing to verify that the template can accommodate various content types, lengths, and styles while maintaining optimal SEO performance.
By following these steps, you can design a robust Dynamic Page Template that serves as the foundation for your Programmatic SEO Pages. This template provides the framework for creating and optimizing content at scale, streamlining the process while maintaining quality and relevance. With careful planning and execution, your Dynamic Page Template will empower you to achieve maximum impact and effectiveness in your Programmatic SEO campaign and enable you to grow SEO traffic at scale.
Step 5: Generate High-Quality SEO Content in Bulk
With your setup in place, it’s time to generate your SEO content in bulk. Utilize the framework established in previous steps to streamline the creation of Programmatic SEO pages for all selected keywords and modifiers. Leverage the dynamic template to seamlessly integrate with your dataset, ensuring that each page is tailored to specific user intents and search queries.
Step 6: Publish, Index & Rank Programmatic SEO Pages in Google
Start your programmatic SEO journey today
Programmatic seo strategy for saas / software platforms
Every SAAS or Software Platforms is different, but there a lot of successful Programmatic SEO strategies you can use instantly if you have a SAAS website and want to grow your SEO traffic, for example;
Best Software Pages
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Best + Category Pages (e.g. “Best Ecommerce Software“)
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Category + Price (e.g. “Best Free Ecommerce Software)
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Category + Feature Pages (e.g. “Best Ecommerce Software with Page Builder“)
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Category + Integration Pages (e.g. “Best Ecommerce Software with SAP Business One Integration“)
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Category + Industry / Business Type (e.g. “Best Ecommerce Software for Fashion Stores“)
Comparison Pages
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Comparison Pages (e.g. “Shopify vs WooCommerce” or “Shopify vs WooCommerce vs {Your SAAS}“)
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Comparison on Feature Pages (e.g. “Shopify Payments vs WooCommerce Payments“)
Alternative Pages
- Alternatives Pages (e.g. “Shopify Alternatives”)
- Alternatives Pages on Feature (e.g. “Open-Source Shopify Alternatives”)
Integration Pages
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Integration Pages (e.g. “Shopify Hubspot Integration“)
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Integration Workflow Pages (e.g. “Sync Shopify client with Hubspot clients“)
A great school example of Integration Pages is Zapier, which generates around ~ 10 million visitors with their pSEO Pages.
Template Pages
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Template Pages (e.g. “Project Management Template“)
What data sources are best for Programmatic SEO as a SAAS / Software Platform?
Some examples of data sources for SAAS website are;
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Software Marketplaces like G2, Capterra or Getapp
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Competitors
What is the best Programmatic SEO strategy for Ecommerce stores?
Every Ecommerce Store has Categories, Products, Products Attributes and Brands, and you can use this to your advantage by combining these data points. Grow your Ecommerce SEO traffic quickly with our Programmatic SEO examples;
Best Category Pages (Blogs)
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Best + Category Pages + Year (e.g. “Best Airfryers 2024”)
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Best + Brand + Category Pages (e.g. “Best Philips Airfryers 2024”)
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Best + Category Pages + Attribute (e.g. “Best Airfryers for Students”)
Comparison Pages
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Category Comparison Pages (e.g. “Airfryer vs Oven”)\
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Brand + Category Comparison Pages (e.g. “Philips Airfryer vs Cosori Airfryer”)
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Product Comparison Pages (e.g. “HD9270 Airfryer vs HD9280 Airfryer”)
Category Page (Catalog)
What data sources are best for Programmatic SEO as an Ecommerce Store?
Some examples of data sources for Ecommerce stores are;
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PIM (Product Information Management System)
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Ecommerce Platform
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Marketplaces like Amazon
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Competitors
Programmatic seo agency: your partner for pseo success
Our programmatic seo services
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Outsource Programmatic SEO Services to pSEO Experts
Trust Seeders to handle all aspects of your Programmatic SEO campaigns. Our team of pSEO experts will optimize your website, manage content creation, and implement data-driven strategies to maximize your online visibility and drive sustainable growth.
Seeders is committed to providing you with a full-service approach to Programmatic SEO. When you outsource your Programmatic SEO services to our agency, you can rest assured that we’ll deliver results that exceed your expectations. Let’s take your SEO to the next level together!
Cybersecurity ecosystem
The Data Security Council of India has forecast that the cybersecurity ecosystem will expand up to a point where nearly one million professionals will be required by 2025. Additionally, the demand for cloud security skills is estimated to grow by 115% between 2020 and 2025, representing almost 20,000 job openings, Narayan added.
An extensive exercise in reskilling and/or upskilling the existing workforce, believe staffing experts, is one of the ways that telcos can future proof their work.
Indian mobile phone operators are expected to at least double their investments on network security with the 5G roll out expected to spark a surge in network vulnerabilities, which assume critical importance especially for enterprises.
However, it is already proving to be a challenge for telcos to have robust security teams.
“Even if we do not talk about 5G (specifically), the security talent in general in the country is very sparse at the moment. We need to get more (security) professionals in the system”
Bharti Airtel, for example, has been preparing for 5G roll out by upskilling its professionals and offering them certification courses such as CCNA (Cisco Certified Network Associate) and CCNP (Cisco Certified Network Professional). The courses are offered based on skill and eligibility level free of cost.
The potential uses for Chat GPT-3 are endless, and it has the potential to revolutionize the way we interact with computers and machines.